CONFIDENTIALThis document is the property and work of KRAFTON, Inc. The information contained herein may not be disclosed or reproduced for any purpose without prior consultation and may not be used for any purpose other than in accordance with the agreement concluded with or as otherwise approved in writing by KRAFTON, Inc. In addition, you are required to maintain the confidentiality of this document and may be held liable for any damages caused by its violation.
🔘 ㅣ2017ㅣ PUBG Soars to No. 1 on Steam
🔘 ㅣ2018ㅣ PUBG Mobile Sets a New Milestone in Mobile Gaming
🔘 ㅣ2020ㅣ BGMI Becomes THE Phenomenon
🔘 ㅣ2025ㅣ Still an Experience Like No Other
GAMEPLAY
BASIC INFO
TUTORIAL
Past CollaborationsDragon Ball
Anime
Mobile
Lamborghini
Car
PC&Console
Mobile
B.Duck
Character
PC&Console
Mobile
Razer
Consumer Product
PC&Console
BEARBRICK
Consumer Product
Mobile
KFC
F&B
PC&Console
Mobile
BALENCIAGA
Fashion
PC&Console
Mobile
BAPE
Fashion
Mobile
Street Fighter 6
Game
PC&Console
Angry Birds
Game
Mobile
Suicide Squad
Movie/TV Series
PC&Console
Arcane: League of Legends
Movie/TV Series
Mobile
aespa
Music
Public Figures
PC&Console
Mobile
Alan Walker
Music
Public Figures
Mobile
BLACKPINK
Public Figures
PC&Console
Mobile
Son Heung-min
Public Figures
PC&Console
Liverpool FC
Sports
Mobile
1️⃣ Discuss the Scope
IP holder reviews the proposed deal term and negotiates on the『 License Products 』
2️⃣ Determine the Scale
PUBG plans and allocates『 in-game items 』to licensed products
📌 [Reference] Item distribution for ‘aespa’ collaboration
📌 [Reference] How it’s displayed in the game
3️⃣ Development
All licensed products to be approved by the IP Holder before official release.
All revisions will be conducted in English.
Approval timeline are as follows:
5 business days for in-game assets
3 business days for marketing assets
4️⃣ Release & Marketing Promotions
TBC
Deal Terms
Developer
[PC&Console] Krafton
[Mobile] Tencent
Game
[PC&Console] PUBG: Battlegrounds
[Mobile] PUBG Mobile
Platform
[PC] Steam, Epic Games Store, Kakao
[Console] Xbox, PlayStation
[Mobile] Android, Apple
Territory
[PC&Console] Global
[Mobile] Global
Contract
Term: 1 Year commencing from execution date
Language: English
Sales Term
[PC&Console] TBC
[Mobile] TBC
Release Date
[PC&Console] TBC
[Mobile] TBC
Exclusivity
Yes; Limited to the same genre - shooter, battle royale
Licensing Fee
$
Payment Schedule
100% upon signing the agreement and receipt of all required files such as 3D models.
⚠️ NOTE
PUBG will have the full discretion on:
how collaboration items are distributed among licensed products and sold in the game.
With the consent of the IP holder:
Licensed products can be adapted to PUBG, allowing it to be reinterpreted in a way that fits the game.
For example, some of the in-game items require “conversion” (e.g., Rumi → applied to frying pan design).
Upon IP Holder’s request, PUBG can exclude any depictions of firearms or gun violence for marketing assets if necessary.
1. Licensed Product
※ Below are rough ideas. Actual designs will vary during development process2. PUBG Items
ListItem Name
Platform
Item Info
Note
[Reference] PC&Console
[Reference] Mobile
Tier 1
PC&Console
Mobile
• Clothing
→ ex) hair, face, make up, top, bottom, shoes
→ ex) hair, face, make up, top, bottom, shoes
• Characters’ body shape CANNOT be altered(it’s more like a cosplay).
• Outfits are not gender-specific.
• Outfits are not gender-specific.
Tier 1
PC&Console
Mobile
• Guns
→ ex) AKM, M416
→ ex) AKM, M416
• When converting licensed products into weapons, PUBG’s reinterpretation is a MUST.
• With the consent of the IP holder, PUBG will create an original design.
• With the consent of the IP holder, PUBG will create an original design.
PC&Console
Mobile
• Reduces the amount of damage inflicted on the player
• Ranges from Lv. 1 to Lv. 3
• Ranges from Lv. 1 to Lv. 3
PC&Console
Mobile
• Used by all players when dropping from the plane
• Themed around events, collaborations, etc.
• Themed around events, collaborations, etc.
PC&Console
Mobile
• Way of communicating to other players without voice chat
→ ex) dance moves, gestures
→ ex) dance moves, gestures
PC&Console
Mobile
• [Spawn Island] Pre-game lobby area where all players gather before the actual match begins.
• [Buildings] transforming elements in the map into collaboration themes
• [Airdrop] a supply crate that is periodically dropped from an aircraft onto the battlefield during a match.
• [Starting Plane] an aircraft that carries all players from Spawn Island across the map at the beginning of each match. Players choose when and where to jump out and parachute down to land in their preferred location.
• [Buildings] transforming elements in the map into collaboration themes
• [Airdrop] a supply crate that is periodically dropped from an aircraft onto the battlefield during a match.
• [Starting Plane] an aircraft that carries all players from Spawn Island across the map at the beginning of each match. Players choose when and where to jump out and parachute down to land in their preferred location.
May include the following:
• Lobby banner
• Starting plane banner
• Billboards
• Lobby banner
• Starting plane banner
• Billboards
PC&Console
Mobile
• Images players can spray onto surfaces in-match
• Themed around events, collaborations, etc.
• Themed around events, collaborations, etc.
PC&Console
Mobile
• Means of transportation within the game (ex. cars, motorcycles)
• Themed around events, collaborations, etc.
• Themed around events, collaborations, etc.
PC&Console
• Small icons or badges displayed on player profile page
• Represents one’s achievements, status, or identity
• Represents one’s achievements, status, or identity
PC&Console
• Decorative frames that appear next to your in-game ID
• Themed around events, collaborations, etc.
• Themed around events, collaborations, etc.
Mobile
• Decorative frames that appear next to your in-game ID
• Themed around events, collaborations, etc.
• Themed around events, collaborations, etc.
Mobile
• Allows players to change the in-game character voice lines
→ ex) quick chat, commands each character says
→ ex) quick chat, commands each character says
※ May vary depending on the scope of this collaborationKrafton will have full liberty in terms of marketing scope for this collaboration.
- This includes but is not limited to offline marketing (e.g.: gaming events), online marketing (e.g.: native SNS posts), e-sports, influencer marketing.
- Given the nature of influencer marketing, plans for influencer marketing will be shared beforehand but the final materials cannot undergo a pre-approval process.
- Krafton will strictly abide by IP holder’s do and don’ts guidelines & agrees to make modifications/delete the materials if deemed as an issue.
KRAFTON to develop a digital marketing campaign that will include but not limited to:
- At least 1 teaser and 1 trailer cinematics
- Minimum 3 social media posts on owned channels (IG, FB, TW)
- Press release
- Influencer marketing
- Patch note update on official website and owned channels
All marketing asset approvals will be conducted in English.
- PUBG has regional/local marketing posts and can conduct regional events to promote the collaboration.
IP Guidelines
- IP/Brand Guidelines Document
- Trademarks Guidelines
- Glossary and/or Localization List & Guidelines
- Official L10N (Localization) guide document (brand names, character names, etc.)
IP Assets
- For IP/brand logos, characters, design elements, key art, etc.
- 3D asset files for product production (.FBX or .CAD)
- All textures required: Normal, Diffuse, Albedo
- Preferred CAD file format for PUBG: .FBX → .OBJ → .IGS
- Provision of multi-directional images during character collaboration (high resolution, standard posture)
- Sound and music files (if needed)
Logos & Marks
- High-resolution 2D image in .PSD files (.PNG if not available)
Legal Line / Disclaimer Statement
Partnership Inquiries
Global Business Development ㅣ IP Collaboration Team
✉️ gamingpartnerships@krafton.com
Official Channels
PC/Console
Mobile
Esports
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